We buy U.K gadgets and gizmos, and there’s nothing we love more than when you sell iPads, iPods, iPhones and Macs! Apple is one of those brands that really retains it’s value in terms of product investment, so we can make our sell for cash rates nice and chunky on even old iPads and first generation iPhones!
But a brand is only as good as it’s reputation, and this was Apple’s first WWDC without the venerable Steve Jobs at the helm. So, what did they announce, what didn’t they announce, and what can we read between the lines?
New partnerships with companies like Rotten Tomatoes and Yelp, and an expansion of compatible languages are the frontrunners for most significant development. There’s also a plan to integrate Siri with the iPad and into the steering wheel of your car. No word yet on which manufacturers are on board.
iOS users get a bit narky about the lack of security apps for things like plane tickets. PassBook is a new Apple-designed app to keep all your digital tickets and vouchers in one simple place.
It’s going mobile, baby! FaceTime currently only runs on Wi-Fi, but it looks like 3G (and 4G?) FaceTime isn’t far off.
The Maps App
Much anticipated and, in terms of specs, not a letdown by any means, the Apple Maps app features turn-by-turn directions, flyover mode, 3D rendering and real-time traffic monitoring.
Their lips were sealed! Keynote was always Steve Jobs’ baby, and with him gone it looks like Keynote version 5 might stagnate.
Okay, so Apple didn’t announce a flashy new iPad or anything, which is pretty bad sportsmanship by their standards. But they did give us a heap of little announcements – apps, OSX etc – which add up to a great bigger picture.
We buy Apple products because of their attention to detail and perfection, so their decision to fine-tune lots of smaller products and services is actually just an extension of their brilliant track record!
(So sorry we called you unsportsmanlike, Apple!)