A month or so ago, whilst taking a well-earned break from sorting through your old iPads and unwanted gadgets, we spent a happy afternoon ripping Google’s new ‘Project Glass’ glasses to shreds. I mean, come on, look at them!
Aside from their grotesque design, perhaps there’s not so much we can gripe about. But style is a practical consideration of consumer psyche, so how are they going to shift their ugly new device? If we believe the UK press, 2014 is the earliest we’ll have to come up with a sell for cash rate for the glasses. But if you’re one of a group of carefully selected developers, the glasses are up for grabs for one and half thousand of those American dollars (so, about £967.88 at today’s rates)
And their marketing strategy? Google spokesfolks (we prefer that to ‘spokespeople’) reckon the most imminent use of the glasses won’t be for commuting folks on the tube or your mum wandering around Asda, but for cyclists, runners, teachers and anyone who wants to be on the go, hands-free and recording their adventures to photo or video.
We buy UK gadgets that need a bit of sprucing up and a happy new home. We also do silly and adventurous things like go fell running and mountain biking. So the idea of the glasses as adrenaline aides is pretty appealing to the active folks in our office. However, you still won’t be catching us actually wearing them to find out which aisle the fresh roast coffee resides in on any 2014 trips to the supermarket!