Ofcom announced at the beginning of the week that rival service providers to Everything Everywhere (EE) – currently the only UK 4G/LTE carrier – would be invited to bid for 4G services on the UK from 11th December, with licences granted in February/March and launches expected in May/June.
EE rivals Vodafone and O2 have been conspicuously vocal about Ofcom’s decision to award the inaugural UK 4G contract to EE. Although EE’s Orange and T-Mobile networks were the only ones able to carry the 4G signal this year, it’s hoped December’s bidding applications will mark the beginning of kick-starting the 4G market in the UK.
Money4Machines, a UK gadget company offering a quick sell for cash service on unwanted electronic devices, said the move is great for the 4G market in the UK.
“Competition is what keeps the market healthy. It’s why you can sell iPhone handsets at companies like ours for very competitive rates. We’ve noticed a healthy amount of customers looking to sell mobile phones to fund an upgrade to a 4G device. The interest is definitely there, so it’ll be great to see the market really take off.”
Seen as the future of mobile broadband, 4G super-fast broadband should enable users to access data speeds between and 5 and 7 times faster than 3G speeds, reducing opening web pages from 1second to around 0.25seconds and offering similar improvements on video streaming and downloads.