Pinterest has been the runaway social media success of 2011/2012. Here are just a few statistics from Pinterest’s own business section to highlight why other web companies and social media developers could be taking many, many leaves out of the Pinterest scrapbook!
- Pinterest users’ time on the site almost matches that of YouTube users.
- Pinterest users are 80% women, 20% men, with much of that 80% being young, new mothers (which has led to the site being exceptionally popular with religions that promote young motherhood and the stay-at-home wife, e.g. Mormonism.
- Around 27% of Pinterest traffic is derived from other social media networks.
- Each month Pinterest enjoys one billion unique page views.
- Pinterest drives more sales than Facebook.
- 9% of UK Pinterest users are considered to be in a high earning bracket.
Whilst these stats don’t relate to every website, it seems a little nod in the Pinterest direction is still seemingly attractive to many. eBay recently revamped it’s entire website, issuing the statement,
“The way people shop is changing, so eBay is evolving to meet changing customer needs. The new features we’re rolling out are designed to make the shopping experience on eBay easier, more enjoyable and personal.”
The new design is sleek, modern and hailed as “discovery-driven” (like Pinterest). eBay has always been about fairly specific shopping – looking for a secondhand iPod, a size 12 red dress, a Volvo 340, etc – but the new user interface is about discovery. It’s about stumbling upon products via “see similar items” style tabs and recommendations. A huge part of the new UI will exploit social media.
eBay users – whether they want to buy an old car, open a boutique clothing store, offload their old Playstation 3 or sell cameras from Manchester – will be gradually treated to the new interface over the coming months.
Even if eBay have drawn more than a little design inspiration from Pinterest, it’s clear their improvements are more than skin deep, revitalising search tools, checkout options and various features to improve user experience.