Many of us here in the UK might be shocked to know that other countries in Europe have it tougher in the winter as far as inclement weather goes, and Sweden is one of them. Scandinavian counties suffer some of the coldest winters in Europe and still manage to keep their cities moving, and perhaps part of that is down to the ingenuity of the likes of Swedish energy company, Umeå Energi.
The firm, based in the Swedish city of Umeå, has decked thirty bus stops with mood-lifting light therapy installations to help brighten the day for Umeå’s commuters. But what’s it all about?
Umeå is around 373 miles north of Sweden’s capital, Stockholm. During the winter months, the sun typically sets at around 2PM, averaging 4.5 hours of daylight, meaning many Swedes spend their entire working day out of the only natural source of light available. It’s hoped the light installations will combat low winter moods.
UK tech news website, Wired.co.uk, reported the Swedish energy firm wants city residents to feel valued and cared for through the toughest months of the year. But what about here in the UK?
UK gadget company, Money4Machines, said a similar project here in the UK is unlikely to take off.
“Here in the UK, we actually average a pretty decent amount of daylight during the winter, especially if it’s a bright day. Here in the office we try to use natural light as much as possible, especially for our teams processing ‘sell my mobile‘ requests looking at computer screens. We buy energy efficient light bulbs and try to create an office lighting concept that minimises shadow and glare.”